About the brain
During the last few centuries people began gathering information about the structure and workings of the brain. Although we’re along way off a full understanding, it’s reckoned that 95% of what we know about the brain has been discovered in the last 10 years.
Here at Sounds Positive, we utilise modern understanding of how the brain works. One of the most exciting areas of brain research tells us that thoughts establish biochemical and electromagnetic pathways called ‘memory traces’ and that each time you repeat that thought, the resistance to the pathway carrying that thought is reduced. Repetition increases the probability of repetition. So the more often you have a thought, the more likely it is to happen.
The audio part of your download has ‘subliminal suggestions’ carefully embedded in the background of sounds of nature. They’re deliberately hidden where you won’t consciously hear them but your unconscious brain certainly will.
These suggestions or statements are tailored to work with the way your brain operates, changing the information stored in the unconscious part of the brain.
Your right hemisphere is associated with creativity and emotions and is less discriminating, absorbing information without questioning and analysing. So directive statements such as 'I am confident' are fed to this part of the brain to counteract the negative beliefs stored here. While these beliefs are usually buried so deeply in our subconscious that no matter how hard we try, they can’t be changed consciously, they certainly can with the technology of Sounds Positive.
Permissive statements such as 'It’s OK to feel confident' are fed to your logical left hemisphere which analyses information it receives. Your left brain’s natural tendency is to resist positive messages with its own negative beliefs e.g. ‘Confident? Me? You must be joking. Look what happened the last time I tried to do this. I’ll never be confident.’ The permissive statements bypass the rational left brain’s resistance by feeding it with statements it can’t argue with.


